Recently appointed president of Mower, Crockett talks about how the agency has operated since the beginning of the pandemic, the work being done in small-towns versus big cities and her role overseeing the independent marketing and comms firm as a whole.
This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Stephanie Crockett, president & COO, Mower.
The Syracuse, New York-based executive assumed the role of president and CCO in June 2021, after 17 years at the agency, which has 10 offices in the U.S., including five across New York State.
Crockett identifies trends in public affairs and healthcare PR, pinpoints the biggest misconceptions about life and PR outside the big metropolitan areas and talks about the population exodus from big cities during the pandemic. She also talks about CEO and chairman Eric Mower and his ongoing role in his eponymous firm since its founding in 1968.
Coffee Break topics:
- Crockett’s experience since taking over as president at Mower in June 2021
- Current status of remote and hybrid working and expectations for the future
- Biggest challenges over the pandemic and hopes for future opportunities
- Trends in public affairs and healthcare
- PR scene around the country — i.e., small town vs. large city — and things that fly under the radar that need more recognition
- Biggest misconceptions of industry outside of big cities
- Predictions on whether people will move back into the cities after leaving
- Eric Mower’s current role with the company
- Advertising marketing and PR roles within Mower