Gribova talks emotionally about the morning in February when the invasion started, waking up early in the morning and hearing bombing in the distance, fleeing to Germany where her sister lives with her daughter, leaving her husband back in Kyiv, how the agency's staffers reacted, the importance of celebrating great PR work even in these egregious circumstances, what they'd like the international business community to do to punish Russia for its illegal invasion, misinformation in Russia that tempers people's views of what's going on in Ukraine and more
This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Miroslava Gribova, deputy MD, Be-it Agency
Be—it Agency is one of the leading communication consultancies in Ukraine and part of a consulting group One Philosophy. The agency has 18 years of experience in building reputations for its clients and is a Weber Shandwick affiliate in Ukraine. Clients can trust Be-It Agency with strategic consultancy for change and a resilient future, building an authentic reputation, creative solutions and integrated campaigns development and implementation, sustainability programs design and roll-out, and crisis and CEO communications. With a team of over 40 experts, we have an in-house strategy, creative, design & production, events, and content distribution.
Coffee Break topics:
- The current situation in Ukraine
- Be-it Agency, it’s people, what they do and what happened to them once war struck
- Gribova’s husband still in Kyiv
- What would you like to see the international community/businesses do to help Ukraine?
- Misinformation about war
- Protests from Russia that are anti-war
- Thoughts on President Zelenskyy
- Campaign for McDonalds and why it is important to Gribova
- Why did you want the campaign to still be a part of global awards with the war?
- Revisiting how businesses can help Ukraine creative industries
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