This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Michael Ramlet, cofounder and CEO of Morning Consult. Ramlet discusses cofounding the global decision intelligence company in 2014 with $30,000 and parlaying it into an enterprise that secured Series B funding of $75 million last June at a valuation of $1.02 billion. The company tripled in size during the pandemic and now has over 500 employees in 35 states. Ramlet explains how Morning Consult innovated the market research industry that had seen little change since the 1980s. It now counts half of the Fortune 500 list among its clients.
Coffee Break topics:
- Intro to Morning Consult and its growth
- Decision intelligence and its birthplace in a modern world
- What stands out in the last week in your data collection, and did any data surprise you?
- What does your data show in regards to how Americans can agree more?
- How to ensure your data isn’t biased and represents people as a whole
- Opening new offices and designing them to attract employees back to the office
- Tips for employers in service industries on bringing employees back to the office
- What’s next for Morning Consult?