Prince talks about the return of Mexican Pizza, which blew up on social media when Taco Bell originally removed it from its menu in 2020.
This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Matt Prince, senior PR manager of Taco Bell.
After internet outrage when Taco Bell removed its Mexican Pizza from the menu in 2020, the company knew it had to bring it back. The brand reached out to rapper Doja Kat, who had posted multiple times on Twitter about missing the Mexican Pizza, and signed her up as a brand partner, recording a TikTok video and doing some Twitter posts. Then Doja Kat announced Mexican Pizza was coming back at her Coachella performance this year.
To keep the momentum going, the brand is also doing Mexican Pizza: The Musical with Dolly Parton’s involvement, which was initially postponed because the relaunch campaign was so successful Taco Bell couldn’t keep up with demand.
Coffee Break topics:
- Origins of Mexican Pizza
- Keeping your other brands separate
- Logistics of bringing the Mexican Pizza back
- Advice for others that want to take a leap of faith with an idea
- Ensuring you’re on the same page with marketing
- Incorporating your partners to help deliver an activation
- Musical and Dolly Parton’s involvement