This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Matt Middleman, founder + CEO of LifeSci Communications. He's actually Dr. Matt Middleman and he talks about founding and leading a PR firm where 1/3 of its 65 staffers are doctors or scientists. Formed almost five years ago, the agency's revenue is up 60% to $15 million in 2021. Its clients tend to be in the biotech, pharma, medical technology and digital healthcare spaces.
Coffee Break topics:
- The origin story of LifeSci Communications.
- What is the role of the doctors and scientists in the PR firm?
- How has COVID-19 impacted the success of LifeSci Communications?
- Impactful work done over the years that stands out.
- The world developing in front of Middleman’s eyes where science has become a topic of mainstream media interest.
- New drug manufacturing in a post COVID-19 world.
- Strategy around employees coming into the office.
- The next steps for a growing agency.
- Specific benefits of having a doctor or scientist working within a PR firm and how they communicate effectively.