Hoffman looks back at founding his agency in Silicon Valley almost 35 years ago and how PR has evolved over the decades.
This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Lou Hoffman, president and CEO of The Hoffman Agency.
Hoffman discusses an unprecedented year of growth at the firm, with revenue increasing 41% to more than $28 million. He expects the trend to continue this year with 50% growth in the U.S. and more than 30% globally.
Hoffman also talks about the agency's plans to return to the office on June 14 on a fully flexible and hybrid schedule structured around an aspiration to be in-office two days a week.
Coffee Break topics:
- The beginning of the agency and what Silicon Valley was like in 1987
- An outstanding year of revenue growth
- The work that is driving the growth
- Was media relations the majority of work when the agency was founded?
- How the media landscape has changed since 1987
- Have other agencies gone away or evolved?
- Surveying employees
- Going back to the office in June