The long-standing Democratic-leaning communicator and strategist talks about stepping back from SKDKnickerbocker, the firm where she has worked for almost 12 years.
This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Hilary Rosen, vice chair of SKDKnickerbocker.
Rosen will continue her role as a CNN political commentator and work on new projects, as well as taking time for travel and family.
She talks about working in public affairs and government relations in DC and how that has changed over the years, what the DC scene is like now following two years of lockdown, and the transition from the Trump to the Biden Administrations.
Rosen also comments on how Kamala Harris and Joe Biden have done in getting their narratives across since assuming power last year and what the Democratic Party needs to do to achieve its objectives in this first term.
Coffee Break topics:
- Reasons for choosing to retire from SKDK.
- Impact of the pandemic on her decision.
- What Rosen has learned since she began at SKDKnickerbocker.
- How the fundamentals of the job have changed.
- Advice for the Biden administration in getting its point across.
- How has Vice President Harris done in her role thus far?
- President Biden and his lack of public interviews.
- Rosen’s plans post-SKDK.
- United States and campaign timelines.
- Trends to look out for in DC when it comes to PR and communications.