Mesara talks about leading both marcomms roles at the 100-year-old cancer treatment center, which recently acquired Cancer Treatment Centers of America, thus extending its reach nationally to encompass 115,000 patients. She also talks about her long career in comms at pharma at Pfizer, Abbott and AbbVie and pharmacy retail at Walgreens Boots Alliance.
This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Gulden Mesara, chief marketing and communications officer at City of Hope.
She talks about starting her new role during Covid, in fall 2020, and how the pandemic affected other parts of the health system, such as cancer care, and people's declining likelihood to keep up to their regular appointments, the implications of that and how to communicate around it
Coffee Break topics:
- Mesara’s new role and what attracted her to it
- Having a joint communications and marketing role
- Moving around for work
- How did Covid impact your new role?
- Anything you did during this time that you are specifically proud of?
- Did anything change as a result of Covid, and if so has it stuck around to today?
- Diversity and health equity, how different classes are impacted and what did City of hope do to bridge these gaps?
- How do you get the message out that healthcare is accessible to all?