The influencer marketing firm leader discusses changes over 35 years of satellite media tours, their purpose and why they will be around in the future.
Simon has been in the satellite media tour (SMT) business for 35 years, and he details how the discipline has changed since he started out. He also describes the resurgence in SMTs during the pandemic when clients and journalists couldn't travel or come into offices and had to operate from home and new production techniques.
This boom helped fuel a 37% growth in business at his company in 2021, and 82% over the past three years. He also unveils research showing how clients expect to use SMTs post-pandemic and whether the expansion in interest will continue.
Coffee Break topics:
00:50 - The evolution of SMTs from their birth to today.
02:13 - Growth in business over the last few years.
04:20 - Biggest challenges faced throughout the pandemic.
06:18 - Different media platforms that utilize SMTs.
07:48 - Perks of using D S Simon Media feed vs. competitors.
09:14 - Are the days of traveling for business over?
11:27 - Future of SMTs post-pandemic.
14:50 - Prediction for 2022.