Tovar talks about moving from McDonald's to take the lead role at GrubHub 7 months ago, getting the go-ahead from the delivery company's CEO to invest in a comms team and bringing on Golin as its consumer AOR, the fourth time he has worked with the Interpublic Group agency (previously at McDonald's, Sprint and Walmart).
This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Dave Tovar, SVP, communications & government relations, GrubHub.
He talks about the reputational issues facing the food delivery industry, particularly after the front-page article of New York magazine last September that detailed the fraught lives of NYC-based delivery workers.
Coffee Break topics:
- Why the move from McDonalds and how is it?
- The importance of delivery drivers
- What is Grubhub doing to make drivers' lives easier?
- Some of the things Tovar is doing to put ideas into action
- Other businesses Tovar and Golin have worked together
- In your sector, are you seeing how important PR jobs are and how your employees value their jobs?
- Retaining talent