This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Catherine Frymark, EVP, corporate communications at Mattel. The duo talks about Frymark joining the iconic LA-based toy company during lockdown, the evolution of Barbie and plans for a movie next year. She also discusses a record year of turnaround and Mattel officially moving into growth mode.
Coffee Break topics:
- Starting a new job in a new city during COVID-19
- Companies making the work environment more convenient for employees
- A record year financially at Mattel
- Approach to content and IP
- Barbie as an icon and how her role has changed to meet today’s standards
- How are agencies supporting Barbie's new role?
- How do you sway people that purpose can also be profitable?
- Employee engagement and the role of upper management
- Navigating hybrid work